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What We Do

Genesis Transformations
“The body achieves what the mind believes.”

The Genesis Transformation Program is designed to transform your lifestyle in a natural progression that results in a lean, healthy, fit body and an empowered mind.

We assess where you are today - in terms of your metabolism, activity level, and current nutrition, assess where it is you want to go, and design a pathway to get you there. While the process itself is similar, the route for each individual is different. We provide you with an education in the care and feeding of YOUR BODY.

WE DO NOT PRESCRIBE DIETS. We are not nutritionists. We are Genesis Transformation Specialists. We work primarily with fat loss.

You are an individual. Your body is as different from everyone else’s as your fingerprint. What makes you healthy, or ill, or vibrant, or slow - is different from everyone else. This is why generic diets don’t work. There is no one path for everyone - not in fat loss, not in Life.

Your body is a biologically dynamic unit. It is constantly changing and adapting. It truly WANTS to be a finely tuned, well oiled, high performance machine thriving on quality fuel. It will not resist your finest efforts.

The Magic Answer
There is one! And it’s not a secret! You’ve seen it everywhere - in the unreliable media, from your doctor, in health publications, from health aficionados everywhere. It goes like this:


That’s all! Do that and you won’t need us! In reality, of course, the confusion and questions pop up immediately. What is ‘real food’? How much do I eat? How often? What about carbs? What about ice cream? Coffee? How much should I move around? How often? Isn’t there a pill I can take?

Ideally, a person would figure all that out for themselves through trial and error and hit upon a way of eating that fuels them and a level of exercise that delivers the desired results, making alterations as they progress through all the changes life poses, adapting food intake with new/different physical demands...

Most of us don’t feel we have time for that. So we turn to diets, and supplements, and the current Next Big Thing. We’ve all been fed so much misinformation out there that we are overwhelmed and unsure what to believe or where to turn for reliable help!

The Problem With Diets...
Low calorie dieting slows your metabolism, making it progressively more difficult to lose weight and keep it off. The failure rate of most diets is astronomical - yet we keep trying diet after diet, chasing that illusory magic answer...and the gyms are full of folks who are low calorie dieting and doing hours of cardio, even further lowering their metabolisms and becoming increasingly frustrated that they don’t look or feel any differently.

The body’s natural response to a shortage of metabolism-fueling calories is to conserve fat. This is a basic human survival trait from your very early ancestors. It’s called the ‘starvation response’ and it results in hormonal changes and, eventually, muscle loss. Once the ‘starvation response’ is activated and the body goes into famine mode, it will conserve fat and begin to break down muscle tissue for fuel. The protein in the muscle tissue releases nitrogen into the system, which is quickly washed away by the body releasing water from tissue cells - and all of this results in a drop in ‘weight’ on the scale. The water weight is quickly regained as fluids are consumed, but the lost muscle lowers your metabolism and is difficult to build back without a healthy diet, weight training, and a recovering metabolism. This process is the reason why people can lose ‘weight’ but not look much different. Or lose ‘weight’ and look worse! It’s a syndrome called ‘skinny fat.’

When a person loses pure fat every pound lost is noticeable. Five lbs of fat is the size of a large loaf of bread. 5 lbs of muscle is about the size of one large fist. When longtime dieters heal their metabolisms and lose FAT for the first time, they are always amazed at the difference in their physique. It’s a completely different world. The eyes are bright and shiny, the skin is clearer, the person feels and looks better than they ever have.

What We Do You will have a personal fitness coach you will be accountable to in weekly phone appointments. We will take you and your metabolism from where it is and fuel it up to where it needs to be for optimal functioning. Then we’ll trick your body into burning stored body fat for fuel. We’ll use a process called rotation - changing the formula of calories and macro nutrients as often as we need to, and utilizing weight training and prescribed cardio sessions. Then we’ll teach you how to maintain your finely tuned, beautiful body.


  1. Fueling the metabolism
  2. Rotation - burn stored fat for fuel
  3. Maintenance

This process will not happen in a matter of days or weeks. It will take 6 months to a year. We will work with you to make lifestyle changes. You will not be prescribed a ‘diet.’ You will be educated in the care and feeding of your individual body - so that you know how to care for it the rest of your life.

How Does Coaching Work? You will speak to your fitness coach once a week in weekly phone appointments, as well as unlimited e-mail support. Your coach will initially assess your current eating patterns and take your dietary/exercise history. Then you will be guided through the process of raising your metabolism with increased calories, ‘clean’ eating, and adjustment of ratios of protein, carbohydrates and fats - called Fueling. Once your metabolism is up and running strong, you will begin the process of burning stored fat for fuel - called Rotation. You can expect to spend 6 months to a year with your coach. Your coach will monitor your daily food intake through Genesis, our food log database - and provide you with any feedback you may need. When your body reaches the goals you have set (body fat, weight, size...) your coach will then teach you how to maintain that level.

You will be required to lift weights and eventually do prescribed cardiovascular sessions. We will also make available to you support for meal planning and time management advice.

This Is For You If:

  • you have tried everything else
  • you are frustrated and at the end of your rope
  • you are ready to buckle down and make the lifestyle changes necessary to be healthy and fit
  • you thrive on accountability and guidance
  • you are unhappy with your body and don't know how to get where you want to be
  • your health is suffering and every new diet seems to make you fatter and unhealthier and you’re ready to do what it takes to get your health back
  • you are panicking about the direction your body is headed and are willing to do whatever it takes
  • you can follow directions

This program is NOT for you if you’re not ready to be accountable. If there are still quick fix diets you think might work for you in the long term. If you are incapable of thinking about the long term, this is not for you. If you have a serious eating disorder, this is not for you. We do not provide treatment; we are not nutritionists nor therapists.

The Genesis Transformation Program is an investment in your primary asset, your only true property: your body.

Find Success Real people, real success stories, real life transformations. Come and see the transitions for yourself and read all about their successful journeys to new, healthy, fit lifestyles.
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